RCP has been associated with some of New Zealand’s most iconic buildings. From Auckland’s Sky Tower to the restoration of Christchurch’s CBD post-earthquake, RCP is considered the leading independent project management consultancy in New Zealand.

RCP’s long track record of delivering projects of scale means they are uniquely placed to provide strategic advisory and unbiased expertise for some of Aotearoa’s most complex buildings.

An evolution as opposed to a revolution, RCP’s refreshed brand encapsulates the past, present, and future of the company. Alongside the RCP marketing team, we developed a comprehensive and cohesive visual identity to reflect their next generation of people and services.

The design included a celebration of their widely-recognised diamond symbol — making it a re-occuring feature of the brand language, and not just a single identifier. Colours were drawn from the built and structural environments, as well as retaining their equity in red — and contemporary typographic treatments brought the brand messaging to life. With many stakeholders involved, we took the RCP board members on a journey to understand the value of evolving their logo into a more contemporary mark and symbol. 

Through grids, patterns, and the use of RCP’s recognisable red diamond, the visual language of the new brand identity evokes the structure of the built environments they help to shape, organise, and deliver.